The Meta tag is not nearly as popular with search engines as it has been, however since meta tags are at the top of your code you should always take advantage of them and include your main keywords.

Meta tags are most often found between the and tags. The Meta tags allow you to tell the search engine spiders a bit more on how you would like them to display your site. When a user enters a search string and the Search Engine Results Page (SERP) returns your site, if the Meta Description is declared, it is some times used this on it's site.

The title tag is used by the search engines to provide a title for your URL in their search results. It is the most important tag and absolutely all sites and pages should use it and include the targeted keywords.

The meta description should include a factual description of your site.

The keywords tag was used to further assist the search engine spiders in indexing your site. You should only use keywords in the meta tag that are also in the body of your website.

Labels: on_site_seo