Dec 15, 2008
The Right Keywords
I know this may sound obvious, but the key to any successful search engine optimization is in fact, the keywords. You, of course need a professional looking website and original content, but the keywords are essential to bringing in the kind of traffic that will propel your business to the next level.
There are different ways to decipher the process in which you will chose your keyword, and at the end of the day, the number one thing to remember is: which key words will help your business and website grow. Because that’s the whole reason you are putting your business online, right?
If you have no experience and are trying to begin your efforts into finding what keywords to target; there are a number of ways you can begin your quest. I have a couple of ideas on how you can begin. These ideas aren’t new concepts by any means, but these are simple and easy ways to get the ball rolling.
One thought, is to bring people together that you are close with; people you work with and brainstorm. I know this isn’t a novel idea, but when you are trying to come up with keywords that people would immediately think of; brainstorming would be an excellent source to gather important information. You need to be careful, of over complicating the process and getting too creative. You are looking for words that customers will indentify with, in searching for your business. You need to be wary of “fluff” words, remember you need keywords so people can find your website. Another idea is to reach out to the public and conduct simple surveys. Go to a local park or a common area and ask prospective clients common keywords, in reference to your business. Heck, even give out a little promotional gift and market yourself as well.
Now that you have a starting place and some keywords to kick around, you need to determine how popular the keywords are. A couple of ways to do this are to do a paid research campaign. Use one of the keywords and run your own similar match campaign for 24 hours. Make sure you are at the top of the page and determine how many impressions and searches came from the campaign and see what the conversion rate is. You can also use Wordtracker and Keyword Discovery as tools to match the popularity of your keywords.
Now that you have your keywords, there are a few things you might want to do before you put everything into place. You’ll want to check out Google searches and see what other websites are utilizing your keywords and use SEOMoz Keyword Difficulty Tool. This tool will show you the competiveness of keywords and SEO For FireFox Plug-In is a quick way to search your competitors.
Hopefully, now you have an insight on how to begin constructing your website and now you have the keys to bring a high traffic volume to your site and increase your business. Who knew it all started with one keyword? Good luck!
There are different ways to decipher the process in which you will chose your keyword, and at the end of the day, the number one thing to remember is: which key words will help your business and website grow. Because that’s the whole reason you are putting your business online, right?
If you have no experience and are trying to begin your efforts into finding what keywords to target; there are a number of ways you can begin your quest. I have a couple of ideas on how you can begin. These ideas aren’t new concepts by any means, but these are simple and easy ways to get the ball rolling.
One thought, is to bring people together that you are close with; people you work with and brainstorm. I know this isn’t a novel idea, but when you are trying to come up with keywords that people would immediately think of; brainstorming would be an excellent source to gather important information. You need to be careful, of over complicating the process and getting too creative. You are looking for words that customers will indentify with, in searching for your business. You need to be wary of “fluff” words, remember you need keywords so people can find your website. Another idea is to reach out to the public and conduct simple surveys. Go to a local park or a common area and ask prospective clients common keywords, in reference to your business. Heck, even give out a little promotional gift and market yourself as well.
Now that you have a starting place and some keywords to kick around, you need to determine how popular the keywords are. A couple of ways to do this are to do a paid research campaign. Use one of the keywords and run your own similar match campaign for 24 hours. Make sure you are at the top of the page and determine how many impressions and searches came from the campaign and see what the conversion rate is. You can also use Wordtracker and Keyword Discovery as tools to match the popularity of your keywords.
Now that you have your keywords, there are a few things you might want to do before you put everything into place. You’ll want to check out Google searches and see what other websites are utilizing your keywords and use SEOMoz Keyword Difficulty Tool. This tool will show you the competiveness of keywords and SEO For FireFox Plug-In is a quick way to search your competitors.
Hopefully, now you have an insight on how to begin constructing your website and now you have the keys to bring a high traffic volume to your site and increase your business. Who knew it all started with one keyword? Good luck!
Labels: on_site_seo, seo_guide, website_development
