Jan 28, 2009

 

The New Yahoo CEO Carol Bartz


Yahoo now has a new CEO known as Carol Bartz who is more than ready to take on the challenge and turbulent ride of the Yahoo search engine. While it seems to be losing more than it gains on the stock market these days, it certainly is bobbing up and down quite frantically and Carol Bartz is poised for action as the favorite pick of Ray Bostock for the job.

Despite its prominent position, Yahoo has certainly taken a backseat ride in the search engine market, bowing in the presence of Google like so many others have had to do. Carol Bartz has a significantly healthy past in the industry of computing and has had a successful time increasing revenues for the company Autodesk, which enjoyed a ten times increment in their share price during her tenure. Yahoo is undoubtedly looking for the same dedication and improvement upon their own company from their new CEO.

Despite a glorious background and healthy past experience in the industry that Carol Bartz proudly displays, there is one aspect of this position she does not fulfill and which has been the talk of many blogs and press releases to date. Carol Bartz unfortunately has no real direct experience in the media industry which means that despite her technological executive background, she has never worked at a business like Yahoo before. Whether or not this will be a hindrance or a blessing is something that is yet to be seen but we are sure to see some interesting changes made during the course of her employment.

She has also made a point of her capability to learn media attributes and simultaneously identified a problem within Yahoo which just goes to show how dedicated she is to the job. While still facing personal experience questions about her new appointment, Carol Bartz has not only reassured us of her capabilities but resolved that Yahoo is to no longer heed advice from external sources and have the opportunity to “breathe”. After all, Carol Bartz has some hefty problems facing her and the Yahoo team including Google and Microsoft, which tend to be very large problems indeed. Carol Bartz is facing a demoralized, reduced and frantic company in desperate need of good management so can she provide the structure, organization and uplift this company needs?

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