May 25, 2009
How to Build Your Google Authority
The true route to SEO for Google is through building up your website’s trust and authority. A website achieves authority when it becomes a trusted source of expert advice. Google determines how trustworthy a website is based on a variety of factors but mostly the amount and "value" of your backlinks, relevance of the content and domain registration details seems to be adding a good deal of trust. It is believed that trust and authority essentially determine Google rank. So how can you go about building Google authority and getting a coveted spot on Google’s trusted list?
What NOT to Do If You Want to Build Google Authority
If you want to build your site’s authority, first there are a few things you should definitely avoid doing such as buying and selling links for PR manipulation, stealing content from other sources and comment spamming. Don’t expect to last long on the search engines if you are buying and selling links only to increase your PR, links should always be relevant to your site and provide a useful source for the people visiting the linking page. You will also see your website’s ranking drop if you only use "stolen" content, a good percentage of your content should be as unique as possible and always related to your website niche. Other factors that could be detrimental to your Google authority include lack of link diversity, spam over optimized content, and unnatural link growth patterns.
Factors that Influence Your Google Authority
Incoming links, the content on your site, domain information and traffic will all determine your website’s authority. Google is becoming really good at measuring the quantity, growth, and consistency of traffic to your site which is apparently helping to measure its authority. While we know that Google measures click-throughs from search results to your website, it’s possible that they also use analytical tools to measure your site’s overall traffic. If your traffic is growing organically and consistently, you’re probably good to go.
Backlinks sources that have Google’s trust include directories such as Yahoo and Dmoz, reputable websites, blogs, social media and news sites. Links that come from new domains with low PR that are easier to acquire aren’t valued as much as links from websites such as .gov/.edu domains and big institutional sites. Other factors that come into play are the variety of anchor text, and the diversity of domains.
Lately domain registration details also seem to play an important role in determining website authority. Older domains with an impeccable ownership that has never owned a spam or banned domain, that are constantly updated and linked to, usually earn trust simply because they’ve been around longer and have maintain a constant growth. The length of time your domain has been registered for seems to becoming more and more important since it is a common sign that "proves" your site is going to be around tomorrow. The website itself has to be easily navigable and feature plenty of top-quality content that is targeted towards people, not search engines. You should also include a privacy polity, terms of use, complete contact and company information on your website to build trust among your site visitors.
Take a good look at your website and ask yourself whether it appears trustworthy and authoritative. Google will judge your site based on one question: does it add value to the worldwide web? Make sure your website gives something back to visitors and consider all of common white hat SEO factors to ensure that your website conveys the right message to Google. To prevent any kind of penalization by Google, make sure your website evolves as naturally as possible.
What NOT to Do If You Want to Build Google Authority
If you want to build your site’s authority, first there are a few things you should definitely avoid doing such as buying and selling links for PR manipulation, stealing content from other sources and comment spamming. Don’t expect to last long on the search engines if you are buying and selling links only to increase your PR, links should always be relevant to your site and provide a useful source for the people visiting the linking page. You will also see your website’s ranking drop if you only use "stolen" content, a good percentage of your content should be as unique as possible and always related to your website niche. Other factors that could be detrimental to your Google authority include lack of link diversity, spam over optimized content, and unnatural link growth patterns.
Factors that Influence Your Google Authority
Incoming links, the content on your site, domain information and traffic will all determine your website’s authority. Google is becoming really good at measuring the quantity, growth, and consistency of traffic to your site which is apparently helping to measure its authority. While we know that Google measures click-throughs from search results to your website, it’s possible that they also use analytical tools to measure your site’s overall traffic. If your traffic is growing organically and consistently, you’re probably good to go.
Backlinks sources that have Google’s trust include directories such as Yahoo and Dmoz, reputable websites, blogs, social media and news sites. Links that come from new domains with low PR that are easier to acquire aren’t valued as much as links from websites such as .gov/.edu domains and big institutional sites. Other factors that come into play are the variety of anchor text, and the diversity of domains.
Lately domain registration details also seem to play an important role in determining website authority. Older domains with an impeccable ownership that has never owned a spam or banned domain, that are constantly updated and linked to, usually earn trust simply because they’ve been around longer and have maintain a constant growth. The length of time your domain has been registered for seems to becoming more and more important since it is a common sign that "proves" your site is going to be around tomorrow. The website itself has to be easily navigable and feature plenty of top-quality content that is targeted towards people, not search engines. You should also include a privacy polity, terms of use, complete contact and company information on your website to build trust among your site visitors.
Take a good look at your website and ask yourself whether it appears trustworthy and authoritative. Google will judge your site based on one question: does it add value to the worldwide web? Make sure your website gives something back to visitors and consider all of common white hat SEO factors to ensure that your website conveys the right message to Google. To prevent any kind of penalization by Google, make sure your website evolves as naturally as possible.
Labels: google, seo_guide, seo_tips
