In the online world, the more specific your keyword phrases are the more conversions you will get. As such, long tail keyword phrases are very important in link-building campaigns. Links with long tail keyword phrases as anchor text have proven to be very effective in both PPC and SEO, according to tests.

How to Find Long Tail Keyword Phrases

Analytics Tool – Use your analytics tool to find the long tail keyword phrases search engine users are typing in to find your site

Keyword Research Tools – There are both free and paid keyword research tools available out there. Simply enter a few generic terms in your keyword research tool to generate a list of both popular and long tail keywords. You can also find common misspellings of popular keywords when you use keyword research tools. Google Suggest can also be very helpful when you are searching for long tail keyword phrases.

Check Primary Keyword Phrase Rankings – Hop on a search engine, search for primary keyword phrases, and look at the content surrounding the keyword phrases. Gather some ideas for long tail keyword phrases based on the content you find.

Brainstorming – The basic and easiest way to come up with long tail keyword phrases for your link-building campaigns is through brainstorming. Put together a list of generic keywords and keyword phrases as well as a list of adverbs and adjectives.

Create or Find Appropriate Landing Pages for the Long Tail Keyword Phrases You Are Targeting

Use an internal search function to search for long tail keyword phrases in your content. If you can find a relevant page, use it as your landing page. However, if you cannot find any relevant content, create new content based on the long tail keyword phrase you want to target but only if you actually offer the service/product/information mentioned in the keyword. Avoid creating overly specific pages for each niche term and especially avoid creating irrelevant landing pages because it causes people to lose trust in your website.

Build Links with Long Tail Keyword Phrases as Anchor Text

Use an analytics tool to find the best long tail keyword phrases based on referrals and then measure which long tail keyword phrases are bringing in the most traffic. One perk of optimizing your site for long tail keyword phrases is the fact that it is quick to measure results. With generic, competitive keyword phrases it can take months to see results. If you create links with highly specific long tail keyword phrases in your niche as anchor text, you may even get results as quickly as overnight.

Although optimizing links for long tail keyword phrases if often an afterthought for webmasters, it can be a highly effective way to drive more targeted traffic to your website, increase conversions, and improve your search engine ranking. Capitalize on the long tail keyword phrase phenomenon by building links with long tail keyword phrases as anchor text and including landing pages on your website that are optimized for those long tail keyword phrases. Measure the results of your efforts with an analytics tool and in time you are sure to find a formula that works for you.

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