Aug 2, 2009
5 Big Reasons Why You Need to Build Your Online Subscriber Base
Subscribers are your life blood if you want to build a powerful online brand, generate traffic and links, and improve your overall search marketing strategy. It is important to develop a large and active base of online subscribers because essentially, online subscribers are your fans. One of the pillars of successful internet marketing is building a passionate, active community and this can be done by building your online subscriber base.
Here are 5 big reasons why you should consider putting a plan into place in order to achieve this goal.
1. As long as you consistently provide quality content on your blog/website, people who subscribe to it will begin to consider you a source of linkable content. People in the blogosphere and beyond are always looking for great content to refer to and link to. Having lots of subscribers to your content means that they are likely to link to your content and thus help you boost your SEO and organic link-building strategy. Building an online subscriber base is like building a long-term relationship. Your subscribers are more likely to share and spread your content than anyone else.
2. The rate of web users who utilize RSS is around 11% and this is considered the peak. The people who make up this 11% are more likely to be web publishers, since they are savvy about technology and information consumption. It should come to no surprise that these people are also savvy about information sharing. If you provide these influential web users with great content, it is likely to reach a larger audience.
3. A large online subscriber base serves as social proofing. When someone comes to your site for the first time and sees that you have a lot of subscribers, community members, fans, and/or comments, they are more likely to subscribe to your content because they will think that it is authoritative and relevant.
4. When you build your online subscriber base, it practically eliminates the need for you to pitch your content to media and bloggers for exposure. The returns will be visible over time. Media coverage will come unsolicited – you won’t have to rely on traditional PR campaigns and pitching to receive exposure.
5. When you have more subscribers, it motivates you to create better content. As more people subscribe to your content because they want to hear what you have to say, you will be more inclined to produce better, more relevant content. This happens because people will give you feedback about your content, allowing you to learn more about your niche and what your subscribers want to read.
So there you have it. Businesses that build relationships with specific audiences are more likely to be successful in their endeavors. If you want to build and grow your brand on the web, it is essential to attract an interested, active audience for your content. Building subscribers is equivalent to building relationships with current and potential customers. Come up with strategies that will help you build your subscriber base and put them into place.
Here are 5 big reasons why you should consider putting a plan into place in order to achieve this goal.
1. As long as you consistently provide quality content on your blog/website, people who subscribe to it will begin to consider you a source of linkable content. People in the blogosphere and beyond are always looking for great content to refer to and link to. Having lots of subscribers to your content means that they are likely to link to your content and thus help you boost your SEO and organic link-building strategy. Building an online subscriber base is like building a long-term relationship. Your subscribers are more likely to share and spread your content than anyone else.
2. The rate of web users who utilize RSS is around 11% and this is considered the peak. The people who make up this 11% are more likely to be web publishers, since they are savvy about technology and information consumption. It should come to no surprise that these people are also savvy about information sharing. If you provide these influential web users with great content, it is likely to reach a larger audience.
3. A large online subscriber base serves as social proofing. When someone comes to your site for the first time and sees that you have a lot of subscribers, community members, fans, and/or comments, they are more likely to subscribe to your content because they will think that it is authoritative and relevant.
4. When you build your online subscriber base, it practically eliminates the need for you to pitch your content to media and bloggers for exposure. The returns will be visible over time. Media coverage will come unsolicited – you won’t have to rely on traditional PR campaigns and pitching to receive exposure.
5. When you have more subscribers, it motivates you to create better content. As more people subscribe to your content because they want to hear what you have to say, you will be more inclined to produce better, more relevant content. This happens because people will give you feedback about your content, allowing you to learn more about your niche and what your subscribers want to read.
So there you have it. Businesses that build relationships with specific audiences are more likely to be successful in their endeavors. If you want to build and grow your brand on the web, it is essential to attract an interested, active audience for your content. Building subscribers is equivalent to building relationships with current and potential customers. Come up with strategies that will help you build your subscriber base and put them into place.
